Did you know 72% of millennials take their "friends " (read: social networks) opinions into account when making purchase decisions, which also holds true for 41% of older consumers. They trust the opinions offered by those in their social networks. However many of our mortgage lenders don't have the needed digital skills in their wheelhouse.
How can we help our teams leverage social media to improve their business and spend more time making personal connections with realtors, builders and customers? Three words: Content. Connection. Conversation.