Starkey Mortgage Launches Argos Management and Marketing Platform to Enhance Loan Officer Experience and Increase Business
In today’s fast-paced and technology-driven world, loan officers need tools and resources that help them work smarter not harder. At Starkey Mortgage our goal is to provide best in class technology tools to make work simpler and grow the business. Several months ago we began a CRM assessment, and this search led the way to the development of Argos, our proprietary management, and marketing platform. Argos is designed to help loan officers gain more time in each day so they can focus on building relationships with customers, Realtors®, builders, among others.
Imagine a solution that increases efficiencies in prospecting, pipeline management, communications, and marketing. The Starkey team worked closely with CMPS Institute to design the CRM module of Argos to provide our loan officers with these solutions. It is a mobile-responsive platform that helps loan officers create and track daily sales activities, and measure progress with each relationship. With easy to access dashboards, our team has a snapshot of their business allowing them to think about their business broader, focus on the details and spend time thinking of new and innovative ways to grow their business. In addition, Argos provides lead generation that drives prospective clients directly to the loan officers so they can grow their business.
In the coming months, Argos’ functionality will expand with tools to increase Starkey loan officer productivity and volume, including mobile-responsive loan comparison reports, video messages to clients on loan options to name a few. We look forward to continuing to roll out new solutions on the platform in the coming months that continue to deliver best in class solutions to our loan officers allowing them to improve productivity and increase business.
Jim Anderson - SVP, Chief Marketing Officer